Meet the Team

With experience in delivering outstanding, innovative products that clearly set the standard for others to follow, FireM is pioneering the use of digital technology in the fire industry with a range of products which are all designed and manufactured in-house.


Geoff Weir

CEO LVX Global

Dean Jones

COO LVX Global

Joel O’Sullivan

National Sales Manager APAC

Hayden Thorogood

National Channel Manager APAC

Mark Verheyen

President North America

Scott Macritchie

Director of Sales North America

Brad Wilcox

Product Manager North America


Sanj Jayakody


Sachin Naidu

Technical Systems Manager

Joseph Moore

Solution Development Lead

Hong Duong

Project Coordinator